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You told us: Here’s what you think of Sony’s smartphone strategy
June 02, 2025
SonyandLG‘s smartphone divisions have both experienced sliding sales in the last few years, with LG eventually exiting the mobile business. Meanwhile, Sony tweaked its strategy andactually made a profitin the 2020 fiscal year.
Our own Rob Triggs reckons that Sony and its new strategy ismaking him a believer again. But what doAndroid Authorityreaders think of the firm’s new smartphone strategy? Here’s what you told us.
Do you believe in Sony’s smartphone strategy?
Over 10,800 votes were tallied after we posed this question on July 17, making for one of the biggestAndroid Authoritypolls this month. And the result shows that respondents overwhelmingly believe in Sony’s current smartphone strategy.
The vast majority of comments don’t provide a clear reason for why people voted this way, but Sony’s recent smartphone strategy has been to cut production costs and raise the average selling price of its high-end phones. This has resulted in a profit despite a year-on-year drop in smartphone sales. So we guess it’s a case of if the strategy ain’t broke, don’t fix it.
Just under 20% of polled readers say they don’t have faith in Sony’s strategy. Comments in this regard complain about the image quality of Sony smartphone cameras, the lack of hardware support, issues related to availability, and high price tags.
Some users also pointed to a report that Sony would only offer one Android OS update on the Xperia 1 III. This has since been refuted by the firm, saying that they are aiming for two OS updates.
Thank you for voting in this poll and for leaving comments! Would you buy a Sony Xperia phone in the next year or two? Let us know in the comments!
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