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You told us: Here’s what you look for when buying a flagship phone
July 18, 2025
There’s little to separateflagship smartphoneson paper nowadays. Most top-level devices pack a range-topping chipset, a large battery, and a vast display. But if you were to pick just one key feature to consider when buying a flagship phone, what would it be?
It’s a question we posed to our readers in thisrecent poll. Finally, the results are in!
What’s the top feature you look for when buying a flagship phone?
Just under 1,900 readers voted on this poll after we published it on November 11. Of the ten options on offer, two stood head and shoulders above the rest.
With 32.6% of the vote, “great cameras” was earmarked as the top feature readers look out for when picking a flagship. It’s an understandable choice. Considering how even flagships are in terms of processing power, imaging performance is one of the more significant differentiators. Coming in second, however, is “fast performance” with 23.8% of the vote. Combined, these two options constitute more than 56% of the vote.
“Great display” and “lengthy update commitment” were the only other options to break the 10% support mark, racking up 10.5% and 13.2% of the vote, respectively.Previous pollssuggest that software support is essential to our readers, so it’s not surprising to see it up there with hardware features. Notably, “big battery” came in fifth place, garnering around 9.3% of the vote.
But what are some of the least considered factors for flagship buyers? Well, “loads of storage,” “wireless charging,” and “water resistance” received less than 5% of the total support combined.
We also asked readers to vote in the comments if they have an alternative feature requirement, with 5% picking this particular option. Judging by these comments, the chief considerations are design, the headphone jack’s inclusion, and the device’s price.
Your comments
That’s it for this poll. Thanks for your votes and comments. If you have any thoughts about the results of this poll, or insights about what you consider when shopping for a flagship phone, drop a comment below.
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