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Snapdragon 665, 730, 730G announced: Qualcomm doubles down on cameras, gaming
July 12, 2025
Chipset makers have done an impressive job in the past 18 months with their mid-range silicon, bringing a big step up in power and capabilities. Now,Qualcommhas revealed an even bigger boost to the mid-range segment with three newSnapdragonchipsets.
A Snapdragon 660 replacement?
The first chip on the list is the Snapdragon 665, which is seemingly positioned as a follow-up to the venerableSnapdragon 660chipset. Qualcomm is claiming a 2x increase in AI capabilities thanks to the Hexagon 686 digital signal processor and other upgrades.
The Snapdragon 665 offers an octa-core Kryo 260 design (four semi-custom Cortex-A73 cores and four semi-custom Cortex-A53 cores), Adreno 610 GPU, X12 modem (600Mbps down, 150Mbps up), and an 11nm manufacturing process.
It seems like an otherwise incremental increase compared to the Snapdragon 660, but most of the improvements have landed in the camera field. Qualcomm says the new chip supports48MPsnapshots (i.e. images taken without the likes of multi-frame processing and zero shutter lag), triple cameras, 5x optical zoom, multi-frame noise reduction, spatial noise processing, portrait mode with HDR+, and3D face unlock.
Other noteworthy features here include support for Vulkan 1.1 — Qualcomm claims 20 percent less power consumption than OpenGL ES — andaptX Adaptivefor better Bluetooth audio. Don’t expect the latest fast-charging tech though, as the Qualcomm Snapdragon 665 tops out at Quick Charge 3.0.
Snapdragon 700 series sees a big leap
TheSnapdragon 710marked Qualcomm’s formal entry into the upper mid-range bracket, as it reached slightly higher than the 600-series of chipsets. We saw an incremental upgrade in theSnapdragon 712, but the brand-new Snapdragon 730 series is looking like the real deal.
True to form, the Snapdragon 730 borrows a few key elements from the top-endSnapdragon 855processor. These features include a Tensor Accelerator for improved machine learning (Qualcomm claims it’s twice as fast as the 710 at AI tasks), the computer vision ISP (CV-ISP),Wi-Fi 6, and support for 192MP snapshots.
Other key details include a Kryo 470 series CPU (two Cortex-A76 cores and six Cortex-A55 cores), Adreno 618 GPU, Snapdragon X15 modem, Quick Charge 4+, and a tiny 8nm manufacturing process. The company is claiming a 35 percent CPU performance boost, presumably over the Snapdragon 710.
Qualcomm’s chip is also looking like a capable camera platform, offering 960fps slow-mo support at 720p (albeit via “frame rate conversion”), 4K HDR with portrait mode, 3D face unlock, and 48MP camera support with multi-frame noise reduction. The silicon also supports the HEIF format for photos and video clips, delivering identical quality to other formats but at half the file size. Clearly, the company is trying to bring a flagship camera experience to phones using this chipset.
A gaming-focused chipset
Need more power but don’t want to splash out on a Snapdragon 855 phone? Then Qualcomm also has the Snapdragon 730G up its sleeve, being marketed as a gaming processor.
The Snapdragon 730G is essentially identical to the vanilla Snapdragon 730, but offers a 15 percent graphics boost over the standard model (and a 25 percent boost over the Snapdragon 710). This boost is made possible thanks to the “overclocked” Adreno 618 GPU, according to the chipmaker.
Qualcomm has also brought some of its Elite Gaming features to the beefed-up chipset. These features include a “Jank Reducer” to reduce stutter, optimizations for select games, a Wi-Fi latency manager, andHDRgaming support. Both chips also support physically based rendering, which is a noteworthy graphics rendering technique used in many modern AAA video games.
Snapdragon 665 devices are expected to drop in the second quarter of the year, while Snapdragon 730 and 730G phones are set to launch in the middle of the year.
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