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Roku is creating original shows to rival Apple and Netflix
July 31, 2025
Roku’s content plans apparently involve much more thanbuying Quibi’s material. Revealera andProtocolhave learned that Roku is hiring a team to create original shows and movies for its platform.
A since-closedpositionfor a Lead Production Attorney asks for someone who can help with Roku’s “original episodic and feature length productions,” including agreements for actors, producers, and crew. Roku wouldn’t just be snapping up shows from other companies, then.
The shows themselves are a mystery, and Roku hasn’t hinted at when any originals might be ready or how you’d access them. The freeRoku Channelis a strong candidate, but we wouldn’t rule out a paid subscription. A spokesperson declined to comment.
Read more:The Roku device buyer’s guide
Original shows could help Roku compete against the likes of Amazon and Netflix, but the most direct competitor may be Apple. The tech giant launchedApple TV Plusnot just to get a steadier stream of money, but to make its devices more appealing — you may buy aniPhoneor Apple TV if you know you can easily watchTed Lasso. In theory, you’re more likely to buy aRoku TV setor player if you know there’s content you can’t get anywhere else.
Whether or not these productions will be enough is another matter. Roku is one of the most popular platforms for streaming video in the living room, but it doesn’t match Apple’s hardware sales or the Hollywood clout of Amazon or Netflix. It may need to deliver particularly strong, must-watch series and movies if it’s going to claim an edge over the competition.
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