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Report: HTCOne M9 shipments 43% lower than M8
June 12, 2025
HTC’s woeslook set to continue with a new report suggesting theOne M9is underperforming massively, with shipments expected to be 43.75 percent lower than theOne M8managed in the first three months after launch. Things are so bad for the Taiwanese manufacturer that it has announced plans to introduced anew redesigned flagship phone in Octoberinstead of next year as its current product strategy might suggest
TheOne M8 and the One M9 have very little differenceand this is arguably the biggest problem for HTC; its latest smartphone bought the same screen size and resolution and the small changes included an extra gigabyte of RAM, a two-tone colour finish and a redesigned camera. There was also a small bump in the battery capacity to 2840 mAh plus a change in processor and the latter has bought its own raft of issues (more on that below).
HTC One M9 – Really, HTC?
The biggest criticism leverages against the One M8 was the sub-standard 4MP UltraPixel camera and in the One M9,HTCmoved this to the front of the handset while adding a 20MP Toshiba-supplied sensor on the rear. The problem is that, despite the increase in resolution, the camera is still a lot poorer than the competition and as we discovered in ourblind camera shootout, it’ssignificantly inferiorto the flagshipSamsung Galaxy S6 EdgeandHUAWEI P8plus the mid-rangeHUAWEI HONOR 6 Plus.
The other change in the One M9 was the newQualcomm Snapdragon 810 processor, which bought its own problems. Like other Snapdragon 810 powered devices, the One M9 doesoccasionally overheatand the negative press around the processor –which Qualcomm claims is rubbish– coupled with the lack of real innovation has led to HTC’s struggles.
HTC’s Product Strategy – time to change?
A new report suggests that HTCshipped just 4.75 million units of the One M9 during the first three months after the handset went on sale, which is 43.75% lower than shipments of the One M8 in its first three months. By comparison, Samsung shipped 10 million units of theGalaxy S6andGalaxy S6 Edgein its first month, which shows the sharp contrast in fortunes betweenSamsungand HTC.
WithHTC’s redesigned hero device coming out in October, the company might yet right its sinking ship. Let’s just hope it takes along good look at its Product Strategywhen deciding what comes next.
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