Affiliate links on Android Authority may earn us a commission.Learn more.
Fitbit might be working on a super-cheap subscription plan (Updated)
July 03, 2025
Update: August 25, 2025 (11:23 PM ET):Fitbit has emailedAndroid Authorityan official response regarding the survey it floated about a cheaper subscription plan. The company says it has no plans of announcing any changes to Fitbit Premium pricing at this point. You can read the full statement below:
Original article: July 04, 2025 (1:02 AM ET): If you’re a Fitbit user, you probably already know aboutFitbit Premium. The subscription service offers fitness enthusiasts detailed insights into their health metrics, including tips on decoding data, advanced sleep stats, training plans, and more. The service currently costs$9.99 a monthor $79.99 a year, but the company might soon extend a third cheaper plan to its users.
According to a customer survey accessed byAndroid Central, Fitbit is asking users to consider a new service tier that costs just $2.99 per month. That’s less than half of the existing monthly subscription price of Fitbit Premium. However, unlike what you get with the costlier plans, this cheap Fitbit subscription plan may not have a lot to offer.
As per the survey, the new tier will give Fitbit users access to additional historical data. The current free Fitbit plan only allows users to see health data from the past 30 days. For some metrics, the information access is further limited to seven days. The cheaper $2.99 plan could extend these timelines. Fitbitreportedlydescribes it as follows:
As you might know, Google recentlycompletedits acquisition of Fitbit. Under the terms of the deal, the Mountain View-based tech giant cannot use user data for ad targeting. Hence the new subscription plan might be one way Google is hoping to monetize Fitbit data and boost revenue.
There’s no official word on if and when Fitbit will introduce the new plan. We’ll surely update our comprehensiveFitbit guidein case the cheaper plan goes official.
Also read:The best Fitbit wearables you can buy
Thank you for being part of our community. Read ourComment Policybefore posting.
