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Facebook wants to give you money for your data
June 09, 2025
Earlier today,Facebooklaunched theStudy from Facebookapp. Only available onAndroidand reported byTechCrunchtoday, the app is Facebook’s attempt to be less creepy about collecting data from research participants.
The Study app will warn you that Facebook will learn which apps are installed on your phone, how long you use those apps for, and the names of features you use in other apps. Facebook will also learn the country you’re in, what device you use the Study app on, and the network type.
Clicking the ad will bring you to Applause’s website. Applause is Facebook’s research operations partner for the Study from Facebook app. From there, the website will inform you of the Facebook partnership, the Study app being opt-in, what data you’ll turn over to Facebook, what compensation you’ll receive, and how you can opt out of the app.
You’ll need a PayPal account, with Facebook cross-checking the age on your Facebook profile to see if it matches with the age you type in. There’s no non-disclosure agreement (NDA) to sign, so you can publicly talk about as much or as little of the Study app as you want to.
Anyone can download the Study app from the Google Play Store, but only those who are approved through Applause will get to log in and use it. You’ll get notified periodically of your selling your data to Facebook and your ability to opt out at any time.
Money and privacy
If you choose to remain, Facebook will compensate you for the data you give up. Facebook didn’t say how much it’ll compensate participants, though its now-defunctProject Atlas initiativereportedly doled out up to $20 a month.
Facebook notes that it will not collect user IDs, passwords, or content you share with others. Also, Facebook will not sell data from the Study app to third-party entities or use the data to deliver targeted ads.
On one hand, the Study app could lead to Facebook incorporating new features into its apps, such as screen-sharing or an expanded group video chat. On the other hand, the Study app adds fuel to the fire from those, particularly politicians, concerned aboutprivacyand Facebook’s data gathering.
Overall, the Study app arrives at a weird time for Facebook. The social network is facingpressure from antitrust regulatorsand is still feeling the effects of the Cambridge Audio Audio Analytics scandal. Whether people will take Facebook seriously and hand over data for a price is something only time will tell.
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