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Brave browser’s plan to improve ads gets it in trouble with important newspapers
June 17, 2025
Is there a problem with the current advertising model? I think we can all agree there are definitely things that could be improved. Plenty of parties have been looking into ways to make it all better, including Brave browser. But not everyone is happy about some of the choices the Brave team has taken.
The Brave browser (previously known as Link Bubble) actuallypays about 15% of the ad revenue to you, the user. Another 15% would go to ad partners, 15% to the browser developers and 55% to publishers. It all sounds pretty reasonable, so what is the problem?
A group of news publications and newspapers have gotten together to express their concerns about the company’s model, labeling it as theft. These would include The New York Times and The Washington Post, among many others. The only thing is the letter’s tone, which sounds more like a legal threat than constructive criticism.
The guys at Brave browser are not ready to back down, though. They have published a blog post defending their position, focusing on the fact that their plan would not only be better for the user, but also for publishers, as these would get a much higher percentage of ad revenue.
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They go on to mention the browser’s ad-blocking system doesn’t limit website’s own advertising, it only replaces third-party ads. But more importantly, they are adamant on trying to fix the way we currently see advertising. Ads can be obtrusive, annoying and even dangerous, according to Brave. Ads can channel malware and track people’s usage, digging into our private information a bit too much.
With all that in mind, we can only hope things work out for all parties. Things are about to get heated, though. Of course, news publications love their ads, but are they right to go against a browser with an ad-blocker? Where do you stand on this one?
Do any of you use Brave? I actually love it. Click the link below to check it out for yourself.
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