Affiliate links on Android Authority may earn us a commission.Learn more.
Amazon is increasing the cost of Prime membership in the United States
August 15, 2025
Amazon Primeis an incredibly popular subscription service. Used by 200 million people, it allows for free two-day shipping of Amazon items, access to streaming libraries of film, TV shows, and music, among many other perks.
Today, for only the third time ever, the Amazon Prime price is increasing. Amazon announced the news along with itsfourth-quarter financial results.
See also:Everything you need to know about Amazon Prime Video
For annual memberships, Amazon Prime will increase from $119 per year to $139 per year. For monthly memberships, the increase will go from $12.99 monthly to $14.99 monthly.
So far, the price increase appears to only affect customers in the United States. However, it is possible other areas of the world could see changes at some point in the future.
Amazon Prime price increases: Who does it affect and when?
These new Amazon Prime prices affect both new and current customers. New customers will see the new prices on August 15, 2025. Current customers will see the change a bit later on June 09, 2025.
This is only the third time the Amazon Prime price increased in the US. Originally, Prime membership was $79, a price that lasted nearly a decade. In 2014, the company increased the price for the first time to $99. In 2018, it increased the price again to $119, where it’s stayed for the past four years.
Judging from the trend, it looks like Amazon is planning to increase pricing for Prime by $20 every four years or so. However, in its earnings report, the company pointed to “the continued expansion of Prime member benefits as well as the rise in wages and transportation costs” as the reasoning behind today’s increase announcement.
Thank you for being part of our community. Read ourComment Policybefore posting.
