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A new study suggests T-Mobile customers use the most data
June 16, 2025
T-Mobilecustomers are likely the king of the hill when it comes to data usage. A new study fromStrategy Analyticssurveyed 4,000 Android users and found that T-Mobile customers use more cellular data thanVerizon,AT&T, orSprintcustomers.
T-Mobile’s entire strategy revolves around unlimited data plans. The company no longer offers tiered data plans and pushes current customers to switch over toT-Mobile ONE plans. These plans provide unlimited data, and most new phone promotions require customers to have a ONE plan. T-Mobile also offers the highest deprioritization limited at 50 GB. That cap, along with unlimited data, provide little disincentive to customers to watch their data usage.
T-Mobile’s plans contrast with offerings from the nation’s two biggest carriers, AT&T and Verizon. Both continue to offer tiered data plans alongside their unlimited plans. Their tiered plans offer generally anywhere from 3 to 10 GB of data every month. The companies also have deprioritization caps set at 22 GB. Even if unlimited users wanted to more mobile data, their speeds could be slowed once they hit that cap.
While these numbers give us an interesting look, the study isn’t scientific. It polled 4,000 Android device owners who had to download an app and opt into the study. The participants likely lean towards a younger and more tech-savvy crowd. Tech-savvy users are more likely to use more mobile data, so it is possible that they’re misrepresenting actual average data usage. Data usage numbers directly from the carriers would likely paint a similar, but slightly different picture.
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